Experience the Adventure of Brazil Cerrado Coffee
Imagine yourself deep in the vast Cerrado region of Brazil, where rolling hills stretch as far as the eye can see. This is coffee's homeland. Our Brazil Cerrado medium roast will transport your tastebuds straight to the lush coffee farms of this biodiverse paradise.
Grown by three family-owned farms at high altitudes, this 100% Arabica coffee is crafted with care and hand-picked at the peak of ripeness. The beans are then sun-dried using an age-old natural process passed down for generations. This brings out the coffee's inherent flavors for a cup that tastes like Brazil itself.
With its creamy body and notes of roasted almonds, caramel, and dark chocolate, our Brazil Cerrado coffee is perfect for adventure-seekers looking to explore new flavors. One sip will have you feeling like a coffee hunter venturing through the fertile Cerrado in search of coffee's wildest treasures.
Roasted to a medium level that unlocks the bean's full potential, this coffee features a balanced profile that highlights the sweetness and nuttiness of high-grown Brazilian coffee. Yet it still retains a velvety smooth mouthfeel and enveloping richness.
Every purchase helps us in our mission of providing employment and training for individuals with disabilities. So sip leisurely knowing your morning coffee helps make a difference.
Go on a flavor expedition with our specialty-grade Brazil Cerrado coffee. Let the luscious aroma and chocolatey notes transport you. Available in whole bean and ground variations.
The Nitty-Gritty
Roast Level: Medium
Tasting Notes: Roasted Almonds, Caramel, Dark Chocolate
Farm: Various Producers
Region: Cerrado
Process: Full Natural Drying: Sun Dried
Altitude: 800 – 1,300 MASL
Species: 100% Arabica
Varietal: Bourbon, Mondo Novo Hybrid, Catuai
Mission
Our mission is to develop the skills of individuals with intellectual and developmental disabilities through employment, education and training. We will provide an exceptional customer experience while serving the finest cup of coffee in Richmond. We believe that all people have the ability to thrive when given the opportunity to learn in a supportive environment.
The Thrive Foundation, Inc is a 501c3 not-for-profit organization that is working to provide the best coffee to our community while fulfilling our mission to develop the skills of individuals with intellectual and developmental disabilities through employment, education and training.
Story
Keri Lee is a Special Education teacher in Chesterfield County, Virginia who noticed something extremely important while teaching High School students - after graduating, there are not many paying jobs for these members of our society. The unemployment rate for people with disabilities typically floats right around 7%.
Soon after coming to this realization, the idea for Thrive Coffee was born. Established in 2019, the original concept for Thrive Coffee was a local coffee shop in the Richmond, Virginia area that would employ, educate, and train people with disabilities. The Thrive Foundation, INC, the 501c3 nonprofit that runs Thrive Coffee, was formed to allow our community to make tax-deductible donations toward our success.
After spending months scoping out a location for the shop, and having preparations made for construction, the Coronavirus pandemic took the nation by storm. Keri and the team at Thrive Coffee made the difficult decision to put the in-person coffee shop on hold for the time being and began to brainstorm ways to continue our mission.
As an answer to this unfortunate situation, Thrive Coffee Roasting was launched in May of 2020. As a local, small-batch, craft roaster, Thrive Coffee Roasting excels in producing some of the finest coffee ever consumed. This amazingly roasted coffee is paired perfectly with our continuing mission of providing employment opportunities to people with disabilities, and we are proud to have made this change. We offer a fantastic selection of blends, like Red Bike and Campfire, as well as single-origin beans, like Colombia, Kenya, and Brazil. As a nonprofit, the money that is made off of our roasted coffee goes directly back to our mission of employing people with disabilities. Every three bags of coffee that we sell helps us to pay for one hour of labor for these great employees.
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